Bill & Lia McNally

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Tag: real estate agent

How To Choose A Great Realtor


How To Choose A Great Realtor

A Comprehensive Guide to Selecting the Best Real Estate Agent by Bill and Lia McNally, real estate sales reps., Halton Hills, Ontario. Once you have decided to buy or sell your home, your first step is hiring a realtor. The choice you make will have a huge impact on your life and what is probably your largest investment. It could be the difference between sailing smoothly through the process and lying awake at night, pulling out your hair in frustration! Realtors are not all the same. Even Realtors working within the same company can vary as much as night and day. This article will help you understand the differences and teach you which questions to ask so you can confidently select an outstanding Realtor. First: a Little Homework. Have a look through the local newspaper’s real estate section. Take notice of the ads. Who seems to be busy no matter how slow the market is? How about the ads themselves? Which ones stand out? The colour ads or the black and white ads? Read through the home descriptions. Would you like a similar write up for your home or do you think the agent could improve? Ads you would like to see your home featured in: ___________________________________________________________________ ___________________________________________________________________ ____________________________________________________________________ Talk to people who have recently used a Realtor’s services. To make sure you receive accurate information be sure you are speaking with the client themselves, not just a friend of the client. Ask about how they were treated during the process. Ask how easy it was to get a hold of their agent. How did the negotiations go? Did the agent look after their best interests? See about after sales service. Did the agent go the extra mile or abandon the client after the sold sign went up? Would the client use the agent again? Ask for the good and the bad. Agents recommended to you: _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Do your online research. This step is absolutely crucial. Roughly 80% of buyers start searching for homes online and you have to make sure they will be able to find your home quickly and easily. Grab the agents’ names off the lists you have completed above and visit each of their websites. Is the website easy to navigate? Do you have to input personal information in order to navigate the website freely? This is a huge turn off for web surfers. Read the agent’s bio. Are you impressed? Check out the listings on the website. How are the photos of the listing? Professional looking or dark and dingy? How about virtual tours? Are they easy to use or frustrating? You should also Google the prospective agent’s name. Does the agent appear on the first page? If not, their website may be poorly ranked with not enough traffic to drive buyers to your listing. Realtors with Good websites: ___________________________________________________________________ ___________________________________________________________________ ___________________________________________________________________ Next: The Listing Presentations Now that your research is complete, you should have a good idea of which agents you would like to meet. Inviting them in for a listing presentation is the next step. A typical listing presentation involves a tour of your home, discussing your needs and desires, finding out whether the agent is right for you, and talking about a realistic listing price. Questions for the listing presentation: Does the agent listen to you? A good relationship requires listening. How many homes has the agent sold in the past twelve months? Only a handful of homes sold can signify a number of problems: perhaps the agent isn’t good at attracting clients and as such, will have a hard time attracting buyers to your home. Maybe the agent only works part time which can indicate a lack of commitment or success. Not selling enough homes usually means lack of experience. Each and every transactions comes with it’s own set of challenges and is a unique learning experience. An agent who has closed many deals is simply better equipped to handle these challenges in a stress-free manner. An important point to note: Having a team can inflate sales numbers significantly. Be sure to divide the number of sales between the number of active sales people on the team to arrive at a correct figure. Do not include administrative staff in your calculations. Do you like your agent? It sounds obvious, but sometimes clients are so impressed by the agent’s numbers that they fail to take into account how important it is that they actually like their agent. You will be spending a lot of time with this person and relying on them for information. Your experience will be so much better if you “click” with the person you hire. Don’t forget- if you find the agent abrasive, unfriendly or rude, chances are potential buyers and other agents will too. This could become an issue during negotiations and affect your bottom line. Who will you be dealing with? In most cases a team leader is the individual with talent. If you hire an agent, it stands to reason that you should expect that particular agent to represent you during negotiations. You could be in for disappointment if you hire an agent for his/her particular skills and wind up dealing with a hired assistant. What happens if you’re not happy with the agent after you’re hired him/her? If your agent is truly committed to providing you with excellent service they should not hesitate to release you from your contract should they fail to deliver. Beware of any agent who seems uncomfortable with this question. Pricing your Home. You should, under no circumstances, base your decision to hire or not hire a particular salesperson solely because they promise to sell your home for the most money. In fact, if the price they recommend is out of whack with other estimates of value, red flags should go up. Some unscrupulous agents will lie to you about your home’s value to trick you into listing with them. This can result in losing money. You need to bring your common sense with you to the listing presentation and ask to see comparable listings. Comparing your home to recently sold homes that are very close in size, condition, and features is the most accurate way to arrive at a listing price, taking the current market conditions into account as well. A simple guess is not good enough. Be objective when comparing your home to other homes and remember that emotional attachment can cloud your judgement. Don’t let your emotions override your common sense. Commission: Commission varies from salesperson to salesperson and should not be the most important factor when selecting an agent. Successful agents often demand higher commission rates, but when all is said and done, you may very well come out ahead regardless. Successful agents are usually seasoned negotiators who are skilled at getting you the most out of your deal, both in terms of price and protecting your best interests- current and future. Be wary of overly low commission rates. They could indicate lack of experience, desperation, or lack of services (advertising is very expensive.) If your agent can’t convince you why they are worth what they charge, how are they going to convince buyers to spend the most possible money on your home? Now What? Now that you’ve meet some great agents and asked all the right questions, you should have a good idea of who you would like to work with. Inform your selected agent and relax knowing that you’ve just hired the right realtor for the job! About the authors: Bill and Lia McNally are top performing sales people at their real estate company Johnson Associates. They have sold over 100 homes after just two and a half years in the business. Their success is due to their strong work ethic, ability to make seemingly impossible transactions come together and because past clients refer Bill and Lia to their friends and family. If you would like FREE, no obligation real estate advice, or are interested in buying or selling your home in Halton Hills and the surrounding areas, please call Bill McNally at (905) 877-5165 today. Never any pressure, just honest answers and advice.




Selling your Home this Spring?

Selling your Home this Spring?

What You Should Know and What You Can Do To Get Ready!

By Bill & Lia McNally: Halton Hill’s Realtors. Website:

Warming temperatures and melting snow jump-starts the real estate market here in Halton Hills. For Sale signs will be hammered into lawns and home buyers will start coming of hibernation in droves.


With all this action, spring is a great time to sell. You’ll avoid having to leave the house for showings in the cold winter weather, and beat the typical summer slow-down when vacations and gorgeous weather distracts home buyers away from their hunt. In addition, you’ll be taking advantage of all the extra buyers who want to buy in spring and move in summer to avoid disrupting their kids’ school year.


However, if you want the quickest sale with the most money in your pocket, it’s more important than ever to stand out among the other homes and strategize for spring.


Here are 4 tips, courtesy of Bill & Lia McNally, to get ready for the spring market:


Clean, clean, clean! Clean houses are preferred by the majority of buyers. The only buyer who truly doesn’t mind a dirty home, is the one who plans to offer you less money. Remember, a dirty home can give the impression that the rest of the house has been neglected of essential maintenance, which translates into lower offers. Don`t let this happen! Give your home a deep spring cleaning, sell faster, and pocket more money. If you don`t know how to clean, call in the professionals. It’ll be money well spent.


Paint Peeling paint on the deck? Hunter green or peach coloured living room walls? It’s time to freshen up and add value to your home. Painting is relatively easy and inexpensive when compared to the value it adds to your home. If you don’t know what colour to choose, browse through decorating magazines like ‘Style at Home’ or ‘Canadian House & Home’ for inspiration (always pick a neutral colour that will appeal to the greatest number of buyers) or talk to a helpful salesperson at a local paint store.


Chose an expert to sell your house. Why risk one of your biggest investments with a crappy, inexperienced Realtor when you can easily hire one with a proven track record? There are many, many things that can go wrong during real estate transactions. An experienced Realtor is your best bet to make for a smooth transaction and the best deal possible. Follow these tips to select a great Realtor:



  1. Don’t choose the cheapest option. There is usually a reason these agents are offering rock bottom prices- usually because they are not very successful at selling homes. Going cheap on an inexperienced Realtor can end up costing you, if their knowledge, negotiating skills, and marketing is lacking.


  1. Don’t choose the Realtor who gives you an unrealistic (but deceivingly flattering) list price for your home. They are attempting to “buy your listing” and plan to get you down in price at a later time. Pricing should always fit in with the current market and be backed up with statistics. It should never be a random number.


  2. Personality- Does the Realtor make you feel good or like you need to have a shower? Remember, this is the person you are getting to represent you. A good personality is easier to work with, both for you and for all the other people who will be involved in the transaction. An unpleasant demeanor can actually repel buyers, cause problems, and cost you money.

  1. Sales statistics- Don’t hire someone who only sells a handful of homes. Hire someone with statistics to prove they know their market and job well. You wouldn’t go to a surgeon who only performs three surgeries a year. The same is true with your real estate agent.


  2. Marketing- Google your agent. What do you find? If your realtor doesn’t have a solid, optimized internet presence, you’ll be missing out on the buyers who start their home searches on-line…that would be an astonishing ninety percent!


  3. References- ask your agent for recent references. When you talk to people who have recently sold through this particular agent, you will get a sense of what to expect, by way of marketing and service, and whether this agent keeps promises and gets results.


Avoid Overpricing: Don’t take the highest price within the price range your Realtor gives you and then tack on an extra ten, twenty, or thirty thousand dollars to the price.


“Trying” for a high price just deters serious buyers and allows your house to sit and become a stale listing. It’s a common misconception that people will “just make an offer” no matter where you set your price.


Think of it like this: what if a gas station decides to set their gas prices 50% higher than the rest of the gas stations in town? Most people will shake their heads and move on to a gas station with normal prices. They will not stop to argue about the ridiculousness of the situation with the attendants, preferring to avoid the hassle.


The same is true of home prices. If you price your home higher than other similar homes in your area, you’ll appear to be unrealistic and difficult to deal with by other agents and potential buyers alike.


Don’t worry about your agent under pricing your home. If you choose an agent based on the criteria above, you’ll be working with someone you can trust. Besides, even if you manage to land a buyer with no common sense, most lending institutions will not approve mortgages for an overpriced home.


Follow these tips and you’re sure to have a great experience. Happy selling!


For more information on selling in the spring or real estate in general, please contact Bill McNally, author of this article and Realtor at Johnson Associates Real Estate Ltd., Brokerage at (905) 877-5165. Bill has been among the top sellers at his brokerage since he began his real estate career in 2007. Market evaluations and advice are always free.

How to Quickly get your Home Ready for a Showing.

How to Quickly get your Home Ready for a Bill and Lia McNally. Real Estate Sales Representatives selling homes in Halton Hills, Ontario.
Do you have a showing booked and are pressed for time? Run through this quick list and have your home looking like a million buck in no time. Please note that this list assumes you have already done your main selling preparation (staging, painting, and deep cleaning to the best of your ability) and are keeping up with regular cleanings.
-Keep a large basket on hand. Quickly run through the house and throw loose ends and clutter into the basket. Swiffer dust off surfaces at the same time. Stash the basket in a closet on a top shelf. -Put all dirty dishes in the dishwasher. -Spray and wipe down counters in the bathrooms and kitchen with a cleanser. The brand Method has some nice smelling sprays (the Cucumber variety is a good one) that will clean and give your home a nice smell at the same time. -Windex the mirrors and faucets. -Straighten up. Make sure all the beds are made, put fresh towels out in the bathrooms, arrange throw pillows nicely. -Run a vacuum over any carpets or floor that looks dirty. -Make sure to adjust the temperature of your home according to the season. If it’s a sweltering day, make sure buyers feel the cool relief of your air conditioning when they step inside. If it’s cold outside, turn the heat up to a comfortable temperature and if you have a gas fireplace, turn it on. It’s the perfect opportunity to showcase this selling feature. -Turn on lights in every room, including the bedside lamps. Lighting dark corners is a great way to make rooms appear larger. If it’s night time make sure the outside lights are on. Flameless candles are a great way to create ambience without the danger of leaving real candles unattended. -Baking bread, cookies or brewing a fresh pot of coffee makes your home smell wonderful and inviting, but if you’re in a rush or are working with short notice it’s not realistic. Instead plug in a vanilla or cookie scented air freshener in the kitchen to create a similar effect. Plug a “clean linen” scent in your laundry room as well. Just don’t overdo it! -Make sure all ice and snow are cleared from your driveway, walkway and entrance. You don’t want the buyers’ to step in a slush puddle and get in a foul mood before they step inside your home. -Now for the most important part: leave! If possible take your pets with you. Having you at home makes buyers uncomfortable. Buyers will linger longer and have an easier time picturing themselves living in your home if you aren’t there. Also, if you are home you may unwittingly reveal details that can weaken your position when negotiating later on. Personality clashes have the potential to make negotiations difficult as well. For more real estate advice, or to list or buy a home, please contact Bill McNally, real estate sales rep, at (905) 877-5165. Bill is within the top selling agents at his company Johnson Associates. His clients highly recommend him due to his strong work ethic, patience, outstanding customer service & ability to make clients feel safe and secure during even the most difficult of transactions. There is a difference between agents. Clients who choose Bill McNally are often quoted saying, “Boy, am I ever glad Bill is on my side!”